Social Media for Nonprofits: Five Tips for Fundraising on Social Media

“You have not lived until you have done something for someone who can never repay you,” said John Bunyan author of The Pilgrim’s Progress, the book that was the most characteristic expression of the Puritan religious outlook.

With the increase in internet users, the social media platform has become a crucial part for the non-profitable organization to reach more audiences. To have a successful non-profit fundraising, social media is the best tool as it helps to build better relationships with your supporters and influencers. 

Here are 5 tips for fundraising on social media.

Mobilize your network:

To get better results in your social media fundraising campaign, you need to increase your network. Start connecting with your friends, family members, your office colleagues, and board members first. Make them understand the main cause for your fundraising campaign if they are not able to donate to your organization, it is not a problem to worry about. If your people are willing to support your cause then they can share your posts and can connect you to a larger audience who might be interested in supporting your cause.

Pick the right platform and personalize communications:

Social media platforms are the best way for your organization to connect with a larger audience all across the world. But you do not need to reach everyone with your social media campaign. You just have to target your audience who can be beneficial to your campaign and form strong communication with them. Choose the platform that works best for them like- Facebook, Instagram, Twitter, or Whatsapp. When you connect with your targeted audience, build a virtual community where all your followers can easily communicate with each other, and also it can help in growing the authentic connections.

Supplement your social media:

Well, it is true that social media platforms can help your organization to reach a larger audience all across the world but if you are passionate about making a difference in society and want to help society by doing some good deeds then just using social media is not enough. Try to go for the traditional methods too. You can share your campaign details through your email to your personal contacts, provide calendar reminders to the board members of your organization, use printed posters and digital outlets for your campaign promotions.

Maintain momentum:

When you form a social media campaign for the charity then try to plan about how will you run the campaign, announce your campaign date before the start and work hard till the end of your campaign. Provide regular updates to your donors and board members so that they could maintain their trust in you throughout the campaign.

Make the case for monthly contributions:

Provide complete information to your donors about how you are using their donations and encourage them to provide monthly donations so that it can create more stability for your campaign. Although, your campaign might be a one-time event working for a cause is continuous. Show your donors that you and your supporters are committed to your organization’s goal and encourage them for a monthly contribution to support the organization to achieve its goal.

WE Charity is one of the examples of a non-profit organization, founded by Marc Kielburger more than 25 years ago. The organization is mainly settled in Toronto, Canada, and helps thousands of needy children and women all across the world. They also provide those proper educations and other facilities with the motto of making the world a better place.

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